How we work

How we work.

Every engagement with Sway is bespoke. We don’t do packages off a shelf. We work with a small number of clients at any one time — by design. Every relationship is structured around what the executive actually needs, not what is easiest to sell.

01

Brand Strategy Consulting

The flagship engagement

1:1 advisory with the executive. Monthly retainer. Minimum three-month commitment.

Enquire about a brand audit

For the executive who is ready to stop leaving their reputation to chance.

This is our highest-touch engagement. We work directly with you — and only you — over a retainer period to build a personal brand that reflects the leader you have become and creates the opportunities you are ready for.

We begin with a deep brand discovery — a structured conversation that goes further than most executives have gone in thinking about their own story. From there, we build your positioning framework, overhaul your digital presence, craft your messaging, and create a strategic roadmap for the next 90 days.

In between monthly sessions, we are available for strategic input, feedback, and direction as your brand unfolds. This is not content creation. This is executive brand architecture.

This engagement includes

  • Personal brand discovery and full audit
  • LinkedIn profile transformation
  • Two 60-minute strategy sessions per month
  • Monthly progress and visibility review
  • Positioning and messaging framework
  • 90-day personal brand roadmap
  • Async advisory support between sessions
  • Content direction and editorial calendar

Engagement structure: Monthly retainer. Minimum three-month commitment. We take on a limited number of consulting clients per quarter — please enquire to confirm current availability.

For the organisation that understands its leaders are its most powerful brand asset.

When a company’s leadership team cannot articulate their authority — individually or collectively — the organisation pays for it. In missed media opportunities, in talent that chooses a more visible competitor, in board relationships that never quite deepen.

Our leadership brand workshops are designed to change that in a single day. We run half-day and full-day sessions for C-suite groups, senior leadership teams, and corporate cohorts. The session covers executive presence, personal brand positioning, LinkedIn for leaders, and thought leadership strategy.

Participants leave not just informed — but with a concrete, individual action plan. No generic content. No motivational padding. Just the specific, strategic insight your leadership team needs to show up at the level they’ve already earned.

This engagement includes

  • Pre-workshop brand audit, each participant
  • Executive presence module
  • Individual post-workshop action plan
  • Workshop materials and reference guide
  • Half-day or full-day facilitated session
  • LinkedIn for leaders — live profile workshop
  • 30-min follow-up Q&A, two weeks post-session
  • Up to 15 participants per session

Format: Half-day (4 hours) or full-day (7 hours). In-person, Lagos. Remote delivery available on request. Available for single sessions or as part of a recurring leadership development programme.

02

Leadership Team Workshops

When the whole team needs to show up

For corporate teams and C-suite groups. Half-day or full-day format. Up to 15 participants.

Enquire about workshops

03

Done-for-You Brand Execution

For the executive who doesn’t have the hour

Monthly retainer. Minimum three-month commitment. Full content execution in your voice.

Enquire about retainer

For the executive who understands the value of visibility — and simply doesn't have the time to create it.

The most common reason executives with powerful brands remain invisible is not reluctance. It is time. Running a company, leading a team, managing a board — there is no spare hour in the week to think about LinkedIn. This retainer is built for that reality.

Each month, we take your expertise, your perspective, and your voice — and we build the content that represents you in every room you’re not in. Posts, articles, profile management, engagement — all of it, done properly.

You review everything before it goes anywhere. Nothing is published without your approval. But the thinking, the writing, and the execution? That is entirely ours.

This engagement includes

  • Monthly brand and content strategy session
  • Two long-form thought leadership articles
  • Engagement strategy and community management
  • Quarterly brand positioning review
  • 12 LinkedIn posts per month, in your voice
  • LinkedIn profile and bio management
  • Monthly analytics and insights report
  • Full review and approval at every stage

Engagement structure: Monthly retainer. Minimum three-month commitment. We begin every Done-for-You engagement with a brand discovery session to ensure every word we produce sounds like you.

Enquire about a brand audit

First step

Not sure where to begin? Start with a Brand Audit.

A standalone engagement for executives who want absolute clarity on where their personal brand stands before committing to a full programme. We conduct a thorough audit of your entire digital presence and deliver a comprehensive written report with specific findings and recommendations. Most of our consulting relationships begin here.

Regardless of which engagement you choose

This is how every Sway engagement works

Step 01

You enquire

You reach out through our enquiry form. We read every submission personally. If we believe Sway is the right fit, we’ll be in touch within 24 hours to arrange a brief discovery call.

Step 02

We have a real conversation

A 20-minute call — no pitch, no deck. We ask questions. We listen. We understand where you are and what you need. If it’s not the right fit, we will tell you honestly and point you in the right direction.
 

Step 03

We propose

If there is a fit, we’ll put together a proposal tailored specifically to your situation — the engagement structure, the scope, and what we believe will move the needle for you in particular.

Step 04

We begin

Once agreed, we begin with a deep brand discovery session. From the very first conversation, we are already building the understanding that makes everything else possible.

Ready when you are

The right time to invest in your brand was yesterday.

The second best time is now. Reach out and we’ll have an honest conversation about where your brand is and what it could be doing for you.
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No pitch. No pressure. Just clarity · Lagos, Nigeria · West Africa